There is a reason we walk into work every morning. It isn't advertising. Neither is it a paycheck. We walk into Law & Kenneth because of ideas. We're driven by them, consumed by them, make them the center of our existence, find it impossible to survive without them.
Our collective experience converges at this particular point - the idea. If there's a sight you will see in abundance, it will be ideas. Or the fire of ideas, as we prefer calling it.